MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided. Ansoff Matrix – Deciding the future of
Doris and Don Fisher opened the first GAP store in 1969, with the basic idea to make it easier for people to find jeans. Over the year’s GAP has transformed the meaning of American style, the manner clothes are made and sold. It’s been 49 years and the company has now grown from a single
It is a Japanese multinational corporation that creates footwear, fitness clothing and accessories designed for a variety of sports. The company name is the acronym for “Anima Sana InCorpore Sano” which is a Latin phrase and it means “Sound Mind In A Sound Body”. The brand stands for consistency, innovation, quality, and authenticity. It designs
When we talk about success in business and other fronts of life, there is one factor that plays a very important role in that. That factor is known as social media. There is no doubt about the fact that social media has quickly become one of the most important platforms in the world today. Seriously,
The concept of Supplier Evaluation can be defined as the process of assessing and approving the potential line of suppliers of the company through various quantitative and qualitative evaluation measures. The main and vital purpose of the process is to ensure that the portfolio of the top notch suppliers is available at the disposal for
Founded in 1806, State Bank of India (SBI) is an Indian multinational, public sector bank and financial service company headquartered in Mumbai, Maharashtra. The bank descends from Bank of Calcutta making it the oldest commercial bank of the subcontinent. The merger of Bank of Madras with two presidency banks of British India, the Bank of
Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers. They are on the
Calvin Klein is an American fashion and luxury goods company. The company was established during the year 1968 and is headquartered in New York, United States. The company focuses on the production of various products like leather, lifestyle accessories, home furnishings, perfumes, jewelry, and ready-to-wear apparel. Calvin Klein is a popular brand for casual outfits.
Trends are ever-changing as new products and styles are launched at regular intervals. Apparels have become a style statement for fashion conscious people. In such times one thing that has not gone out of fashion is Jeans. Jeans refer to a particular type of trousers that have been able to gain immense popularity amongst the
If you are from this era then you definitely know about social media. The rage of social media is taking over everyone nowadays. But do you just think it is all about just Twitter, Instagram, and Facebook? Then let me tell you that there is certainly a lot more to the story than you know.
You are a blogger, and your sole aim is to get as much traffic as possible. How would you do it? You adopt several means to achieve that goal. However, you may be worried about the penalties Google may decide to throw at you for not following the rules they specify. What would you do
Standard Chartered is a British multinational banking and financial services company with headquarter in London, England. It has a global network and operates in more than 70 countries with more than 86000 employees. The bank is the main sponsor of the Liverpool football club since 2010 and is proud to have its name featured on
Burberry is a British fashion industry player that was formed during the year 1856 and is headquartered in London, United Kingdom. Its main fashion products focus on trench coats, fashion accessories, ready-to-wear outwear, sunglasses fragrances, and cosmetics. The company has initially developed outdoor attire, it gradually moved into high fashion market. This brand is synonymous
Vaseline, a popular personal care brand is a petroleum jelly body lotion. It is owned by Unilever. Vaseline has a plain petroleum jelly and also has various selections of lotions, skin creams, cleansers, soaps, and deodorants. The company was established during the year 1872. Few of the famous Vaseline products are soaps, petroleum jelly, cleansers,
Every one of us wants to look beautiful and hence is always on a look-out for products that can enhance our appearance. The cosmetic industry is booming with new and better products that can help achieve desired results. Finding the right beauty brand that will suit personal needs is an important task. Quality is the
Marketing of products is done regularly by companies locally. But since ages, foreign products have constantly been introduced in other markets and the sellers or modern-day term would be marketers have tweaked, changed or revamped their strategies in order to appeal and gain acceptance from local market.
Abercrombie and Fitch is a popular retail industry that was established during the year 1892 and is headquartered in Ohio, US. The company focuses on upscale casual wear. Apart from apparel, it also produces personal care, footwear, and accessories. The company has its business operations in two offshoot brands – Abercrombie Kids that includes the